Through some incredibly eye-opening work with an amazing career coach during my time practicing law, I realized that nothing makes me tick more than helping people — not helping CEOs make money for their companies, but rather truly helping people in ways that bring them joy and fulfillment.
After I left my career in law, I became a Holistic Nutritionist and dove deep into the world of wellness, and specifically, modalities such as herbal medicine, Traditional Chinese Medicine and Ayurveda. With my culinary background (I trained in the culinary arts before law school) and a lifelong passion for food, it then hit me that food was the means through which I was meant to touch people. In deciding how I could best do this and where there was an opportunity in the market, I identified a significant gap in the functional food space, where most products available are either effective but taste medicinal, or taste good but are of questionable quality.
For me, savoring food is one of the ultimate pleasures in life, and I don’t believe that one’s pursuit of wellness should mean giving up the pleasure of food. I created JOYÀ to share functional foods & beverages that are as flavorful and joy-inducing as they are nourishing and effective!